Brands

LaserAway, Blue Apron, T.J.Maxx, Marshalls, Capital One, Ann Taylor, Victoria’s Secret, Three Olives Vodka, Jose Cuervo, Paperless Post, Companion Pet Partners, Hudson, AG Jeans, Smythson, INTERMIX, Gap, Banana Republic, Timex, and (if you can believe it) more.

Notable Projects

• Launch of LaserAway Wellness (GLP-1 weight management injections & NAD+ longevity injections), including product messaging, informational landing pages, and customer comms

• Blue Apron launch of friend referral and loyalty program, including content design and messaging for site and app

• Blue Apron launch of cross-menu ordering and “buy more save more” capabilities, including GTM strategy, content design for customer journey, and lifecycle communications

• Blue Apron GTM plan and launch comms of Prepared & Ready meals: Naming, positioning, paid marketing, email, packaging

• Marshalls summer 2023 retail & digital campaign package: store signage, paid marketing, email, site

• Jose Cuervo x UFC partnership packaging

• Jose Cuervo Ready to Drink Margarita product line packaging refresh

• Blue Apron re-brand: mission, values, tone of voice, style guide, and packaging

• Blue Apron partnerships: DreamWorks, Verizon, Stella Artois, Disney, HBO Max, Calm, Planet Fitness, Aspiration, chef partnerships

• SEO overhaul for Paperless Post, INTERMIX, Gap, Banana Republic

• Launch of Ann Taylor Factory digital shopping destination

• Glam & Go re-brand

• Victoria’s Secret Fashion Show 2016 media and e-commerce, including first live shopping experience

• Victoria’s Secret 2015 Holiday Campaign, the most successful in company history

• Hudson + FLAUNT Magazine’s "New Creatives” advertorial campaign